Welcome to b2me Tourism Marketing

Offering bespoke tourism marketing solutions in a changing world

Why have 'one size fits all' when you can have 'made to measure' for the same price?

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b2me’s areas of specialism include travel trade engagement, bespoke sales and product training missions, tourism marketing strategy and product launches.

A leader in innovation within the travel trade; b2me offers a carefully curated set of on line and face to face client services including the UKs first fully integrated product auditing and analysis tool; Travel Trade Ready© and Instant Expert;© an internationally recognised product marketing material approach specially designed for product developers and sales teams.

b2me’s proven approach delivers tangible results based on our knowledge and trust that we have developed with clients;
working with them to build the skills to confidently and independently engage with the travel trade in the long term.

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Travel Trade Ready is an exciting innovation as it supports both buyers and suppliers equally. As a membership organisation, we know that our buyer members are constantly looking to engage with new suppliers, but that it can be frustrating when there is a lack of clear understanding of what is required.

Ensuring that buyers are only engaging with trade ready suppliers on the Travel Trade Ready platform is going to make face to face meetings more beneficial for everyone; and providing immediate support for those suppliers that are yet ready can only be a good thing for our industry as a whole.”

Joss Croft
Chief Executive, UKinbound

Mike Newman at b2me Tourism Marketing was originally commissioned to run a trade engagement workshop for VisitAberdeenshire’s supplier partners across the attractions and accommodation sectors in advance of a UKinbound Discover Workshop for tour operators and DMCs. The success of this workshop led to our partners gaining not only confidence, but also immediate bookings from operators who were delighted at how ‘trade ready’ our suppliers were.

We followed this up by commissioning b2me to run a series of masterclasses for partners looking to really get to grips with how to position themselves for the cruise, group and high end individual international markets, and once again are delighted with the results. This was reflected in focussed approach by our stand partners at VisitScotland Expo 2019, who arrived ready to do business, and not simply to 'show-and-tell'.

Chris Foy
CEO, 
VisitAberdeenshire

A huge thank you to Mike who delivered travel trade training to food and drink businesses in the Bristol area. He explained structures and complex relationships within the industry clearly enabling a good understanding from all of those who attended. This not only opened eyes to the possibility and potential of working with the industry, but debunked myths around commission and volume.

I would not hesitate to work with Mike again and would highly recommend him to businesses and destinations looking to develop their travel trade business.

Kathryn Davis

Head of Tourism, 
Destination Bristol
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