At b2me , we are very proud of the clients that have asked us to work with them, and equally, we are very proud of the comments that they make about us:

Mike Newman at b2me Tourism Marketing was originally commissioned to run a trade engagement workshop for VisitAberdeenshire’s supplier partners across the attractions and accommodation sectors in advance of a UKinbound Discover Workshop for tour operators and DMCs. The success of this workshop led to our partners gaining not only confidence, but also immediate bookings from operators who were delighted at how ‘trade ready’ our suppliers were.

We followed this up by commissioning b2me to run a series of masterclasses for partners looking to really get to grips with how to position themselves for the cruise, group and high end individual international markets, and once again are delighted with the results. This was reflected in focussed approach by our stand partners at VisitScotland Expo 2019, who arrived ready to do business, and not simply to 'show-and-tell'.

Chris Foy

A huge thank you to Mike who delivered travel trade training to food and drink businesses in the Bristol area. He explained structures and complex relationships within the industry clearly enabling a good understanding from all of those who attended. This not only opened eyes to the possibility and potential of working with the industry, but debunked myths around commission and volume.

I would not hesitate to work with Mike again and would highly recommend him to businesses and destinations looking to develop their travel trade business.

Kathryn Davis
Head of Tourism
Destination Bristol

I am glad that the event went well. I was most impressed when I walked in to see people so heavily engaged in conversation! Do let us know if any successes come out of the day.
Needless to say, you are most welcome with us here any time and we look forward to working with you again.

Paul B. Sharkie
Head of Trade Development - Operations
Department for International Trade, British Embassy Seoul

 b2me has designed and implemented some product audits for our Discover England fund project. The audits were easy to complete for businesses and have provided some really useful insight and guidance that enable each business to understand how ready they are to work with the travel trade. Furthermore the audits have provided recommendations and development opportunities for the project as a whole. Mike has been great to work with and is always quick to respond.

Emma Tatlow
Project Manager
US Connections DEF Project

b2me was appointed by Leicestershire Promotions Ltd as bid partner for the GREAT UK Challenge Fund Campaign in 2015. Their expertise in tourism marketing and tour operator sales team training was recognised as being an essential part of gaining traction in the US where our products were little understood and we received few visitors from this important market.
The eventual successful bid saw b2me bring together the strands from our history and heritage as well as from Shakespeare’s England to create a unique narrative that has given us a huge opportunity to grow our business from the North American market overall.
The feedback that has been received on the training given speaks for itself and we are extremely pleased with the number of tour operator enquiries and new itinerary ideas being put forward which come as a direct result of the work undertaken.

Janine Williams
Director of Marketing

Leicestershire Promotions Ltd.
Key to the success our International Marketing Partner Programme is regular contact with Tour Operators and Agents in our target markets. Having attended numerous events over recent years, meeting Product Contractors it was felt important to have the opportunity to meet directly with the Sales Teams. b2Me Tourism Marketing has a wealth of Tour Operator knowledge and experience in both Group and Travel Trade Marketing with strong relationships, enabling us to get in front of the “right people”.
 A recent Sales Mission to North America was well organised, with a good number of productive meetings and training sessions conducted in a relaxed professional experienced manner.  b2me did all the hard work of pre-planning & organisation needed and helped us to produce concise training materials, well received by everyone.

Elaine Moss
Marketing Manager
Make It York


Thank you for taking the time to send us the information below for the London guide. We appreciate these updates as it ensures that our readers have the correct information available in our guide.

The Editor
The Michelin Guide - Great Britain & Ireland

A great source of knowledge, ideas and innovation... challenging the way in which we present and deliver to our overseas partners.

Anak McSporran
Managing Director
Angela Shanley Associates Ltd


Thank you for your help during our recent trips to London. Your extensive knowledge of the tourist attractions that you represent was invaluable to us for our task of updating the London "Guide du Routard". In particular we appreciated your rapid replies to our various requests for information and your availability, including taking us to see certain attractions, some of which did not previously appear in our Guide. Thanks to your contacts, you were able to help organise free visits to many attractions and your assistance in the general organization of the trip was most welcome.

Gavin's Clemente-Ruiz and Thomas Rivallain
Travel guide writers
Guide du Routard

At Virgin Atlantic, we have known b2me for a number of years and their creative, lateral and well informed view of the airline world and the opportunities and pitfalls associated with it is exceptional. They are flexible, collaborative and never ever pushy. This is a rare combination and their proposals to us over the years are always taken seriously by the airline. Many companies that approach us have not done their homework and lack any depth of understanding of the complex issues that face us. This is never the case with b2me. We recommend them highly on a personal and professional level.

Charles Vine
Head of Brand Alliances
Virgin Atlantic Airways


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